Increasing conversion online is all about creating confidence in the customer that they know exactly what they are getting.
With clothing an important part of that is making sure the customer understands how it would fit them. Which is why many brands shoot their clothes either on mannequin or on model (with the exception of childrenswear). It gives an accurate representation of how the clothes look on a person’s body, and gives the consumer an idea as to what they might look like in it.
However, it isn’t all that simple. To get that 3D effect without the mannequin or model in the image requires a gentle touch from a skilled hand.