The online market place is continually demanding innovation in the way products are being presented. This is being led by the big brands and fashion houses who have the resource to continually create creative product photography ideas: resulting in extraordinary, gripping imagery.
This is due to the advancement of technology, making it quicker and easier to shop online, meaning that in 2017, we have reached a time where people actually buy more online than they do in-store.
One problem many Childrenswear brands face is getting consistent photography so that their online shops, and their catalogues look tidy and accurately represent the quality of material and design of their products.
Our StyleShoots machines are absolutely perfect for shooting Childrenswear product photography. Getting consistent photography, not just through the one shoot, but across different shoots for different seasons over many years, has never been easier.
The ecommerce industry is changing all the time. However, whilst trends come and go with each season, there are a some things that always remain the same - especially in apparel photography.
In this post, we identify seven essential things to consider to get you perfectly consistent photography across all your photo-shoots and help you create stunning inventory images!
What makes us so charmingly special isn’t our awesome team, our friendly faces, or our attention to detail. It’s not even our years of experience which enables us to understand our client’s needs even when they don’t fully understand them themselves.
No, what makes us special is our Styleshoot machines; and maybe that other stuff too.
We use the same technology as big brands like…
Getting great photography is important, but more often than not without a little post-production your photography won’t be great.
There are dangers though when it comes to post-producing your imagery. Do too much to it and it will look fake, too little and you won’t have the best image possible. Then you have to think about your branding, your look and make sure the production on each image is the same so that you get a consistent look across your collections.
For these reasons it is unlikely that any product photography will be left completely untouched, so we have put together a short list of 5 of the most common mistakes people make and how to avoid them.
Increasing conversion online is all about creating confidence in the customer that they know exactly what they are getting.
With clothing an important part of that is making sure the customer understands how it would fit them. Which is why many brands shoot their clothes either on mannequin or on model (with the exception of childrenswear). It gives an accurate representation of how the clothes look on a person’s body, and gives the consumer an idea as to what they might look like in it.
However, it isn’t all that simple. To get that 3D effect without the mannequin or model in the image requires a gentle touch from a skilled hand.
Our purchasing decisions are 93% based on visual appearance alone.
53% of customers value images more important than ratings or reviews
The plus-sized market place is still a rather under represented channel in women’s fashion. However, over the last few years it has developed into a thriving market place fulfilling a demand. What was before a rather lacklustre selection is now a demanding fashion channel.
Over the last couple of months we've had a wide variety of gorgeous active and swimwear.
These clothes provide a unique challenge when shot on mannequin. Creating the 3D effect with the mannequin cut out requires multiple angles to be shot and the images to be stitched together in post production.
This is especially difficult with thin complicated straps.
For this reason people often opt for shooting (especially swimwear) on flat lay, which can be a quicker option. However, the 3D effect is great for showing how the product fits when worn.
Inava Pavani began by identifying a new type of savvy stylish consumer who respects the value of a technical fit. Established in early July of 2017, the versatile luxury activewear transcends seasons with their timeless designs.
Founded in 2009, For Luna Swimwear is the world’s leading retro beachwear boutique, with a strong reputation for fantastic quality beachwear and excellent customer service.
Designed to be practical as well as glamorous, all their swimsuits, bikinis and accessories are comfortable as well as stylish and eye-catching.
Activewear that aims to bridge the gap between the gym and the bank. Set up by Katiana Korsakova this gorgeous line of atheleisure clothes stands out from the crowd with its paired down simplicity, bold colours. It is about quality, these are clothes that should make you feel as beautiful as you look in them, whether you’re out and about or sweating in the gym.
Chilly's mission is to accelerate the adoption and everyday use of reusable products.
“Products with the perfect balance of distinctive style and unrivalled performance.”
The idea for the Chilly’s Bottle was to launch a product that combines the convenience of a plastic water bottle, with the high performance technology and eco-friendly benefits of a traditional flask.
The result: a reusable water bottle that offers outstanding performance in a modern and stylish design, that people love to have with them at all times.
Chilly’s is a London based business, founded in 2010 and run by James Butterfield and Tim Bouscarle.
We love their designs, which come in a broad spectrum of colours and patterns which are constantly evolving. Their pastel range is a particular favourite of ours in the studio, the bright pastel colours with the minimalist design and ultra-functionality make the product exciting, eye-catching and fun.
On top of the designs there are many benefits to the bottles. Not least of all is that they are insulated, keeping your drink warm or cold respectively. But being metal means we move away from the harmful toxins that can be released from disposable plastics. And of course plastic bottles are an economic crisis, with millions of tons of bottles going to land-fill. In the UK alone we fail to recycle around 16 million plastic bottles a day.
This then is a product we can truly get behind.
Product photography has changed because how it is used has changed. Back in the day, almost all purchases were made in store, with a few from catalogue, mail-order or over the phone. However, with the advancement of technology online shopping has exploded and consumers are now buying more things online than all the previously mentioned methods combined.
