5 common post-production mistakes made in product photography
And how to avoid them…
Getting great photography is important, but more often than not without a little post-production your photography won’t be great.
There are dangers though when it comes to post-producing your imagery. Do too much to it and it will look fake, too little and you won’t have the best image possible. Then you have to think about your branding, your look and make sure the production on each image is the same so that you get a consistent look across your collections.
For these reasons it is unlikely that any product photography will be left completely untouched, so we have put together a short list of 5 of the most common mistakes people make and how to avoid them.
1. Not considering the background
When shooting product, you want to shoot on a white background for clarity and to get an image that doesn’t distract from the product. Although your background might look whiter than white when you’re in the studio, don’t neglect to pay attention to it when editing, using the brightening and whitening tools available.
We neatly side-step this trap with our StyleShoot machines which cut out the background automatically, allowing us to easily place any background of any shade behind the image with ease.
2. Over-saturating images
We want our images to ‘pop’, to attract the consumers attention. However, increasing the saturation can lead to your iages looking cartoonish, and unnatural.
To avoid this, hold back on changing the saturation during post.
You need to leave negative space in the shot in order for the eye to be drawn to your subject. If you crop too much your product will appear squashed in to the frame, if you don’t crop enough then your product will appear lost in the photograph, surrounded by too much white space.
Have a little play around, when you find the perfect look for you, you can set up a batch process in Photoshop and make sure all of your images have the same amount of white space around them.
4. Distorting the Photograph
Too much editing on a photography can lead to losing image quality which can make the image look grainy. This increased ‘noise looks unprofessional, so try to keep the editing of your image to a minimum.
This is one reason getting good photography to start with is key.
5. Over sharpening
Sharpening is useful when combating ‘noise’ or when trying to bring out that finer detail in product photography, but too much can ruin your image, creating a light rim around your subject or highlighting aspects of your image you would rather not see, such as creases in clothes.