How Important is Imagery?
Our purchasing decisions are 93% based on visual appearance alone.
53% of customers value images more important than ratings or reviews
Zulily Prioritise Product Photograhy
E-commerce giant Zulily believes so highly in amazing product photography that it does virtually all product photography in-house in 35 mini photo studios sprinkled throughout its office space.
The company actually uses the same technology as us, the StyleShoot, machines. They have a number of studios and use their staff as models.
Whilst this obviously extreme, professionally done product photography should be an investment on every e-retailer's priority list, and at UShoot Studios we offer a product photography.
Other big brands who use the StyleShoot machines include:
The 9 Ways Great Product Photography will increase your sales
1. Get High Quality Imagery
The first thing you need to do is to get professional, high quality imagery.
Ideally you want, as we offer as standard, a high resolution PNG cut out. This allows you to control the background.
You will want to upload large clear images to help your customers make informed purchasing decisions.
If they can’t see the product clearly, then why should they buy from you? Why wouldn’t they buy from your competitor who has better, clearer imagery that they can have confidence in?
So start off by doing the basics right. Professional photography that accurately represents your product.
Take a Look at some photography from Sands & Hall
2. Consistent presentation
Next on our list is the presentation of your imagery.
What you don’t want is a whole load of randomly sized images, showing different angles. It looks confused, messy and unprofessional.
Pick a default photo angle to use across your entire product catalogue, and stick with it. Using a similar “look and feel” not only makes your choices seem more intentional, but it overall lends a feeling of professionalism to your website.
Consistency in your product imagery is good for another reason, too. It also makes it easier to compare products at a glance.
3. Multiple Views
Imagine your customer is in a shop. They go in see something that looks interesting an then they g over and inspect it, touch it even try it on.
Whilst you can’t offer them the ability to do these things you can still offer a lot of information. The more information you offer the customer, the more confidence they will have in the product and the more likely they are to buy.
Try and predict the questions your customer will have about your product and answer those on the product page.
If having multiple angles isn’t enough you can always invest in a short product video like they do on the ASOS website.
4. Show the product in use
Give the product some context.
As we’ve said before, people want confidence in your brand, they want as much information as possible, delivered without them doing any work at all.
If your product is kitchen utensils show it in a kitchen setting.
This can often be done in Photoshop using cut out PNGs. However, you may want to invest in a creative photography shoot.
Have a look at these creative shots we did for Penelope Hope.
5. Be a little creative
Again this is giving context to the product. It is also about emphasising a particular USP that your product has.
Papu Children's clothing, for example, produce a range of fun, playful every day clothing for for an active children’s lifestyle. So, they wanted to show movement, they wanted to bring the fun playful nature of their clothing to the forefront of the customers mind.
6. People relate to People
Use people in your imagery to help create engagement and conversion.
In a case study by 37 Signals, it was found that including an image of a smiling customer on their landing page resulted in a 102.5% increase in conversions.
Remember to support your photography with Call To Action. Streamline your customers buying process with an ever present call to action. Don’t make your customer search for how they buy.
The easier you make it for the customer to make a decisions and complete the process the more likely they are to purchase.
8. Optimise for mobile
Mobile shopping is now over 30% of all online sales and is on the rise and will continue to rise as technology becomes better.
Make sure your website imagery is responsive to mobile so that your customers have a seamless and easy shopping experience on their phones, and you will no doubt see an increase sales.
9. Add motion
If a picture speaks a 1000 words then how many words does a video speak?
Giving a little bit of motion is proven to increase engagement and conversion.
Watch this video for 9 Stats that Prove the Power of Video by Heard not Herd