Everyone likes a comeback story, and this is just that. The iconic 90s footwear brand has recently been making quite a splash in the fashion industry with it’s first ready-to-wear collection in over a decade.
Increasing conversion online is all about creating confidence in the customer that they know exactly what they are getting.
With clothing an important part of that is making sure the customer understands how it would fit them. Which is why many brands shoot their clothes either on mannequin or on model (with the exception of childrenswear). It gives an accurate representation of how the clothes look on a person’s body, and gives the consumer an idea as to what they might look like in it.
However, it isn’t all that simple. To get that 3D effect without the mannequin or model in the image requires a gentle touch from a skilled hand.
Product photography has changed because how it is used has changed. Back in the day, almost all purchases were made in store, with a few from catalogue, mail-order or over the phone. However, with the advancement of technology online shopping has exploded and consumers are now buying more things online than all the previously mentioned methods combined.
Consumers want honesty. And traditionally the fashion market place has not been a particularly honest place. Plus-sized clothing is often shot on models who fall on the rather slim side. What this means when shopping online for plus-sized clothing is that you can’t get a real sense of what the clothes would look like.