creative photography

Goodbye White: Why you should consider adding colour to your backgrounds

Goodbye White: Why you should consider adding colour to your backgrounds

White backgrounds don’t distract from the product, they give a truth representation of what the consumer is going to buy. This makes them more trustworthy and as such inevitably increase sales compared someone shooting on a busy background.

However, it’s a little boring

How to get Product Photography to Beat your Competitors

How to get Product Photography to Beat your Competitors

Product photography has changed because how it is used has changed. Back in the day, almost all purchases were made in store, with a few from catalogue, mail-order or over the phone. However, with the advancement of technology online shopping has exploded and consumers are now buying more things online than all the previously mentioned methods combined. 

9 Creative Product Photography Ideas

9 Creative Product Photography Ideas

The online market place is continually demanding innovation in the way products are being presented. This is being led by the big brands and fashion houses who have the resource to continually create creative product photography ideas: resulting in extraordinary, gripping imagery.

This is due to the advancement of technology, making it quicker and easier to shop online, meaning that in 2017, we have reached a time where people actually buy more online than they do in-store.