The meticulous nature of knolling means that you end up with eye-catching and striking imagery, which display your product clearly with additional context, this is exactly what you want from commercial images.
How Important is Imagery?
Our purchasing decisions are 93% based on visual appearance alone.
53% of customers value images more important than ratings or reviews
Product photography has changed because how it is used has changed. Back in the day, almost all purchases were made in store, with a few from catalogue, mail-order or over the phone. However, with the advancement of technology online shopping has exploded and consumers are now buying more things online than all the previously mentioned methods combined.
The online market place is continually demanding innovation in the way products are being presented. This is being led by the big brands and fashion houses who have the resource to continually create creative product photography ideas: resulting in extraordinary, gripping imagery.
This is due to the advancement of technology, making it quicker and easier to shop online, meaning that in 2017, we have reached a time where people actually buy more online than they do in-store.