Benedita is a design focused children’s luxury fashion brand. They have a range of well-considered clothes for babies and children with timeless style.
Product photography has changed because how it is used has changed. Back in the day, almost all purchases were made in store, with a few from catalogue, mail-order or over the phone. However, with the advancement of technology online shopping has exploded and consumers are now buying more things online than all the previously mentioned methods combined.
Consumers want honesty. And traditionally the fashion market place has not been a particularly honest place. Plus-sized clothing is often shot on models who fall on the rather slim side. What this means when shopping online for plus-sized clothing is that you can’t get a real sense of what the clothes would look like.