Building a loyal customer base that trusts you and your brand is imperative when building a successful business, and the key to this, trust.
The ecommerce industry is changing all the time. However, whilst trends come and go with each season, there are a some things that always remain the same - especially in apparel photography.
In this post, we identify seven essential things to consider to get you perfectly consistent photography across all your photo-shoots and help you create stunning inventory images!
Product photography has changed because how it is used has changed. Back in the day, almost all purchases were made in store, with a few from catalogue, mail-order or over the phone. However, with the advancement of technology online shopping has exploded and consumers are now buying more things online than all the previously mentioned methods combined.