How you present their clothing online is a challenge for every brand. Decisions have to be made on the styling of the garments, the angles you shoot from, and importantly whether or not you shoot on mannequin or Flat Lay.
The online market place is continually demanding innovation in the way products are being presented. This is being led by the big brands and fashion houses who have the resource to continually create creative product photography ideas: resulting in extraordinary, gripping imagery.
This is due to the advancement of technology, making it quicker and easier to shop online, meaning that in 2017, we have reached a time where people actually buy more online than they do in-store.