womenswear photography

Goodbye White: Why you should consider adding colour to your backgrounds

Goodbye White: Why you should consider adding colour to your backgrounds

White backgrounds don’t distract from the product, they give a truth representation of what the consumer is going to buy. This makes them more trustworthy and as such inevitably increase sales compared someone shooting on a busy background.

However, it’s a little boring

Mannequin vs. Flat Lay: What Should you be Shooting?

Mannequin vs. Flat Lay: What Should you be Shooting?

How you present their clothing online is a challenge for every brand. Decisions have to be made on the styling of the garments, the angles you shoot from, and importantly whether or not you shoot on mannequin or Flat Lay.