Clearly, we think so and that is why we invested in our Styleshoots Live machine which enables our clients to shoot both stills and video in a fraction of the time and cost of using a traditional studio! You can see an overview of the machine in the video here...
However is it just us? Below we take a look at some of the stats that surround video marketing for 2022 and beyond.
Producing quality videos for your eCommerce site has always been a massive challenge. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many eCommerce businesses have not incorporated video into their sales funnel and settle for static images just to get the job done.
So what are some of the stats? And, is not using video now becoming something of a false economy? There are a large number of surveys emanating from a number of companies but here are some figures that are largely agreed upon
62% of consumers watch product review videos before making a purchase.
84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.
97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.
Including a video on your landing page can increase conversions by more than 80%.
56% of consumers believe that a company should have video content on its website.
We are all very aware of the power of moving image in every facet of our lives now. Be that streaming at home or on the move, YouTube videos, Instagram reels, Tiktok and so on and it is only logical that our receptiveness to video also effects our decision making when we are shopping on line.
So, if "a picture speaks a thousand words" How many do we get with a video?
And of course with the increase in tech efficiency we are all watching more of these videos than ever before. Be that because we are now saturated with moving content or because we have better connection, the power of video is growing daily.
So we think the answer is that yes, every eCommerce business needs to seriously consider video on their site.
It might be that, with more technical product, explainer videos on your home page and/or product pages will help consumers understand, engage with and buy your product.
If you are in the fashion or accessory business then good video will bring your products to life in a way that images just cant.
Either way - "content is king" and the King of content is now Video!